Is SMO The New Normal?
SMO (Social Media Optimization) is possibly going to take over the SEO (Search Engine Optimization) routine for many content writers and website owners alike. Why you ask? The Internet landscape has changed drastically over the past few years. Consumers of content are demanding a better experience and articles that fulfill their need for information in an entertaining but educational way.
Google’s recent update (Hummingbird) has taken into account this new demand from audiences and is weighing content on a higher level now. No more keyword stuffing, robotic material meant to be read by impersonal robots. Quality content will be the norm now for the future.
What is SMO
As SMO is particularly tied into social networks, it also has a prime position in the growing necessity to businesses. This method works to enhance your business presence and reputation online through engaging platforms. Anywhere your business is mentioned or linked to socially is where you are going to be targeting your SMO content.
SMO feeds the need many consumers have to know, like and trust a business or entity. They are looking for personal recommendations and testimonials from real, live peers. Working harder to meet these needs will bring you a far better return on your time investment.
SEO vs SMO
SEO was and still is considered the secret marketing method that has actually been of interest since around 2014 as James Scherer points out in his article.
“2014 was barely underway before Mark Schaefer’s Content Shock article put a bit of a hitch into our year’s content marketing plans. Those who have been content marketing for a while were all gung-ho for the new year, and reading Schaefer’s theory definitely caused myself and many of my peers pause.” Content Marketing Institute James Scherer
“Because of its success, content marketers are creating an ever-increasing amount of content (27,000,000 pieces per day), doubling (depending on who you talk to) the entire amount of available web-based information every 9–24 months.” James Scherer
With this turn of tides, many marketers were faced with continuing on the path they had been on for their content marketing efforts or making an abrupt change to embrace social media optimization. Revamping articles, blog posts and website content to reach the reader made sense. With the rise of social media popularity and the great competition to reach people personally, the time has come to raise the bar.
We have sent so much time working on our website and search engine optimization. Social media optimization hasn’t quite made it into the mainstream usage. If you’re using social media at all, and am sure you are, you already are optimizing that content to reach your audience. Now it’s time to do the same with all your content creation. Make it readable and enjoyable. Give people (your audience) a reason to know, like and trust you. Give them the information and answers they are seeking. But write it as if you are simply having a real conversation with them. This is what I’ve been saying for years, and for the most part how I write.
How to Use SMO
There is still a need to tweak and target your social media optimized content material. Some of these examples you may find enlightening.
- Checking your analytics to see what days and times your fans are most likely to read and interact with your posts.
- Focusing on using post formats your audience prefers, such as images versus videos.
- Ensuring your blog content is easily shareable by including social share buttons after every post.
One of the main goals of social media optimization (SMO) is to increase awareness of your business or products using social media, and it has many benefits. This means making your content as shareable as possible by focusing both on industry best practices as well as what’s worked for you in the past.” Jayson DeMers
Making The Most of Your Content
You spend hours preparing, crafting, and writing your online content. You learned how to write for the search engines, but have found that no longer works, does it? It’s time to leap into the current times and incorporate social media optimization into all your written material online. Your website and blog articles will find an eager audience ready to hear what you have to say.
Make an effort to write informational material that answers the questions and solves the struggles that your readers are seeking. Provide valuable, unique, and engaging content by being mindful of SMO. And yes, you should still use some SEO methods to augment your creations.
Looking forward to your likes, shares and comments. Have an awesome day.