You’ve heard that guest blogging is important to build your reputation and following, but you have not jumped into the process yet.
Why is that? Fear? Insecurity?
Writing content for your own blog site, clients and blogs that welcome guest bloggers all require a little different tactic and skill.
Who are you to write for a big-named blog anyway? This is one of those things we think about that causes paralysis to set in.
You have plenty to write about and if not you, than who? Believe me, you can write for any blog or website with just a few simple tips.
3 Tips to Guest Blogging
- Zero in on your blog targets
- Know the audience
- Follow directions
Simple tips yet the ones that many writers miss. Before you go jumping in without thinking, take the time to understand these steps.
Zero In On Your Targets
There are millions of blogs out here in Internet Wonderland. So many many more than there were when I first started online. You are spoilt for choice to be sure.
We’re not going to just willy-nilly choose any old blog to pitch an idea to. We’re going after strong blogs with plenty of engagement.
Engagement is the amount of audience comments and social media shares the average post receives.
You should look for posts that get 20-50 comments and a slight larger social shares recording.
Why? Because you want YOUR blog post to be interacted with by the target blog’s readers. You want to shine with your skills. That’s why you are guest blogging in the first place.
Make a list of about 5 target blogs in your niche or area of expertise. Write them down, spend time on their sites looking for information on how to submit guest blogging pitches, and reviewing the style, format and type of posts that are doing well.
Know Thy Audience
No matter where you are writing content, you have to know your audience. You have to suss out their pain points, their needs, what they struggle with.
Review your target blog sites and determine what the readers are needing.
Where do you find this? Actually, it’s not the blog posts themselves.
Read the comments as well.Those comments are your inspiration, not only for the headlines you will pitch, but to find out what people are needing to solve their problems.Click To Tweet
Simply, get to know the blog, the audience, the format, the style. You get that part understood like a second skin, and you will easily write content that will wow the editor or owner!
Just so you understand, there is no excuse to not KNOW the audience. The information is right there in front of you. Make the effort because without doing your due diligence, you will not succeed.
Okay, so this would seem like Guest Blogging 101. But do you realize how many would-be guest bloggers totally ignore the instructions? They may get one part right, but fail on the other directions. They skim the material.
Don’t be like the majority of potential guest bloggers. Read those instructions, write them down, and follow through with each one as you draft your pitch email.
The owner or editor has that information there for you for a reason. Not only does it ease their job, but if you can’t follow directions, how can you possibly write what they need?
You must put your best foot forward. Until the editor sees your pitch, you are no one.
If you fail to do as you’ve been asked, don’t expect to even get a response.
Most blogs will expect a strong introduction email with samples of your work in link form. Make it easy for the editor to find the content you’ve written. Don’t tell them to just go check your blog. Please.
Be personable, include everything the editor has requested in their explicit directions. Be courteous in all that you write…from the initial pitch email to any follow-ups and actual conversations with the editor.
You’re A Content Genius (Act Like One)
Nothing will ruin your chances of showcasing your content genius abilities than failing to know your audience, target the right blogs, and following directions. All simple tips for you today.
Writing as a guest blogger requires more patience, intuition, research, and skill.
You are writing for a larger audience that is engaged with the blog and want answers. Your job is to provide those answers in a well-written post that meets their needs.
Remember to find the target blogs in your niche that you would like to write for. Of course, be sure they accept guest bloggers (!), study their site to know the best type of content to present to the editor, learn their audience, and by all means, follow directions to the “T.”
If you have questions about guest blogging, be sure to ask in the comments section. Looking forward to your engagement on this post. A simple comment would be greatly appreciated. Have an awesome day!!